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"Poch makes me look smart."
That's probably the best way to describe what I do.
I work with organizations, educators, lawyers, journalists, founders, and creators to shape ideas into stories, strategies, and media that people understand, remember, and trust.
MY JOURNEY
My path began in journalism and documentary production.
It led me to classrooms, newsrooms, and the field—across the Philippines and around the world.
I’ve produced documentaries, shaped editorial strategies, launched podcasts, directed television programs, and facilitated workshops for students, professionals, and communities.
Across these roles, one belief has remained constant: media is not simply about communication.
It is about meaning.
Where I'm based
Manila, Philippines
Working with clients and collaborators locally and globally.
Languages
Filipino, English
Always learning
Books, conversations, new pieces, and difficult perspectives.
PHILOSOPHY
Creativity is born out of constraints. They focus us. They challenge us. They force us to be essential.
Constraints don't limit creativity. They give it shape.
READ MORE ON WRITING →
HOW I WORK
Listen first
Every project begins with listening—to people, to context, to what is unsaid.
Seek meaning
I look for the deeper patterns behind stories and the ideas that convey them.
Shape with care
From structure to edit, I shape narratives that are clear, compelling, and honest.
Create together
The best work is collabprative. I partner closely with clients, teams, and communities.
FIELD NOTES
Observations from the work.
VIEW NOTES →
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Good conversations begin long before the microphones ar turned on.
The best stories often reveal themselves in the edit.
Constraints don't limit creativity. They give it shape.
SEE ALL FIELD NOTES →
SELECTED COLLABORATORS
ABS-CBN NEWS
RAPPLER
Al Jazeera English
VIMEO
NATIONAL GEOGRAPHIC LEARNING
Ateneo de Manila University
De La Salle University
University of the Philippines
Asian Institute of Managemebt
Philippine Center for Investigative Journalism
UNDP Philippines
World Bank
Oxfam
Areté
Various NGOs and foundations
by Poch Felix
Media Meets Meaning.
Editorial & Creative Partnerships.
© 2026 by Potch Felix. All rights reserved.
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